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Message from the Group Executive Chairman's
Dato' Ding Chong Chow

As science, technology and human intelligence become more and more advanced, more and more rules and regulations on consumer safety will be created..a cycle that repeats itself endlessly.

Given the incessant change in consumption patterns and consumer behavior, a food producer must keep abreast with new developments in order to stay in business.
Recognizing the facts laid out above, DBE Group considers it our duty to strive for constant development and carry on our work in an efficient, competitive and sustainable manner.
 
Dato' Ding Chong Chow

Dato' Ding Chong Chow was appointed Director and Executive Chairman of the Company on 2 January, 2001. As one of the co-founders of the DBE Group, he has more than 20 years of experience in poultry farming, poultry trading, breeding and wholesaling business. He started his career as a farmer at a very young age. He later on became a contract farmer and eventually founded DBE Group with his brother, Ding Choon Yung. Over the years, he had undergone several economic recessions. He managed to gain and learn through experience from the ups and downs of local economy and industry. Progressively, all DBE subsidiaries were setup and grew under his guidance and endless effort. He was the Chairman of Poultry and Livestock Association for District of Manjung. In 2001, he was awarded the title Pingat Pekerti Terpilih PPT by the Sultan of Perak. Subsequently on 24 October 2003, he was conferred the Darjah Indera Mahkota Pahang (D.I.M.P.) by the sultan of Pahang which carries the title "Dato".

 
 
 
Message from the Group Managing Director
Mr. Alex Ding Seng Huat
In this century, human beings have developed their own lives in various aspects regarding their ways of living which affect the economy of society, nation and the global.
According to crises previously and currently occurred, DBE Group has recognized its position as the main food manufacturer to create high quality products to serve world population.
Our good intention as mentioned above could not be achieved without the managerial development in terms of human resources, technology and information systems to reach the international standard.

We also emphasize the development of our products by means of conducting research and creating varieties of products together with the efficiency of production process to ensure that the consumers would meet the utmost satisfaction.

In this occasion please accept our sincere thanks for your helpful support and kind cooperation.

 
Mr. Alex Ding Seng Huat

Mr. Alex Ding Seng Huat was appointed to the Board of Company as the Group Managing Director on 2 April 2002.

He started his career within the Group in 1999. In 1992, he became a Marketing Manager of DBE Breeding. In 1998, he was appointed as the Group General Manager before promoted to the Group Managing Director in 2002. He has more than fourteen (14) years of experience in the poultry business and was involved directly in expansion of the Group's purchasing and marketing divisions. He is actively involved in the Federation of Livestock Farmers' Association in Malaysia. As the son of co-founder Ding Choon Yung, he is a young and energetic second generation of the Group. He seeks various effective ways to modernize the organization, clinching business opportunities which moving towards the more competitive edge of 2lst century. His vision is to lead the Group to grow with the goal of being a total integrator in poultry industry.
 
 
 
Mr. Cheng Lay Miew

Mr. Cheng Lay Miew was appointed to the Board of the Company as the Executive Director on 2 January 2001. Presently, he is also the General Manager for the Group's Breeding, Feedmill and Hatchery Division. He has more than fourteen (14) years of experience in the poultry rearing and breeding business. He is also responsible for the strategy planning and operations of breeding farms as well as hatchery. Under his management, the breeding farms and hatchery have high achievement of excellent and steady production rate. He was involving in the planning, construction and setting up of the Company's first in-house feedmill. The feedmill commenced operations in July, 2002.

 
 
Dato' Ting Heng Peng

Dato' Ting Heng Peng was appointed to the Board of the Company as the Independent Non- Executive Director on 28 October 2003 and is a member of the Audit Committee.

Dato’ Ting graduated from University of Windsor, Ontario, Canada with a Bachelor of Commerce Degree (Hons) in 1982. Upon graduation, he went to England where he read law at the University of Essex. He obtained is Bachelor of Laws (Hons) in 1985. Following his admission as a barrister of Lincoln’s Inn, London in 1986, he came back to Malaysia and was called to the Malaysian Bar in 1987. He has been in legal practice as advocate and solicitor in the legal firm of Amin-Tan & Co from October 1987 until May 2007. Since 1 June 2007, Dato’ Ting is the Partner of Joseph Ting & Co. On 24 October 2005, he was conferred the Darjah Indera Mahkota Pahang (D.I.M.P.) by the Sultan of Pahang which carriers the title ‘Dato’. Currently, he is also an Independent Non-Executive Director of Supermax Corporation Berhad, a public company listed on the Main Market of Bursa Malaysia Securities Berhad. Apart from that, he is also the Non-Executive Chairman and Audit Committee of CSF Group PLC, a company listed on London Stock Exchange in Alternative Invertment Market.

 
 
Ym Ungku A Razak Bin Ungku A Rahman

YM UNGKU A RAZAK BIN UNGKU A RAHMAN was appointed to the Board of the Company as the Independent Non-Executive Director on 07 December 2012 and is the Chairman of Audit Committee.

He graduated from Cranfield School of Management, Cranfield, England, holding the Masters of Business Administration. He began his career with ESSO Malaysia Sdn Bhd in 1978, and was also attached to the Kuala Lumpur Stock Exchange Group of Companies, now known as Bursa Malaysia, for over 20 years. He was the Chief Information Officer of K&N Kenanga Holdings Berhad from 2005 to 2007. Currently, he is also an Independent Non-Executive Director of Nextnation Communication Berhad, a public company listed on the Ace Market of Bursa Malaysia Securities Berhad.
 
 

Mr. Lee Kean Cheong

Mr. Lee Kean Cheong, aged 47, a Malaysian, was appointed to the Board of the Company as the Non-Independent Non-Executive Director on 27 September 2013 and is a member of the Audit Committee.

He graduated with a Master of Commerce (Management Accounting), from University of New South Wales, Australia and a Bachelor of Commerce, from Murdoch University, Australia. He is a member of Malaysian Institute of Accountants (MIA), Certified Practising Accountant (CPA), Australia and The Institute of Internal Auditors Malaysia (IIAM).

He started his career with Ernst & Young, and later moved to commercial sector in the main board of public listed company and a multinational corporation. For over 20 years, he has board based in business and finance experience, and also held various leadership roles in managerial positions. Currently, he is the Vice President of Chrysalis Group, a venture capital management company, and also the Partner of a management consultancy firm. He is also an Independent Non-Executive Director of Teo Guan Lee Corporation Berhad and Petrol One Resources Berhad, both listed on the Main Market of Bursa Malaysia Securities Berhad.