As science, technology and human intelligence become more and more advanced, more and more rules and regulations on consumer safety will be created..a cycle that repeats itself endlessly.
Given the incessant change in consumption patterns and consumer behavior, a food producer must keep abreast with new developments in order to stay in business.
Recognizing the facts laid out above, DBE Group considers it our duty to strive for constant development and carry on our work in an efficient, competitive and sustainable manner.
Dato' Ding Chong Chow
Dato’ Ding Chong Chow was appointed Director and Executive Chairman of the Company on 2 January, 2001. As one of the co-founders of the DBE Group, he has more than 20 years of experience in poultry farming, poultry trading, breeding and wholesaling business. He started his career as a farmer at a very young age. He later on became a contract farmer and eventually founded DBE Group with his brother, Ding Choon Yung. Over the years, he had undergone several economic recessions. He managed to gain and learn through experience from the ups and downs of local economy and industry. Progressively, all DBE subsidiaries were setup and grew under his guidance and endless effort. He was the Chairman of Poultry and Livestock Association for District of Manjung. In 2001, he was awarded the title Pingat Pekerti Terpilih PPT by the Sultan of Perak. Subsequently on 24 October 2003, he was conferred the Darjah Indera Mahkota Pahang (D.I.M.P.) by the sultan of Pahang which carries the title “Dato”.
Message from the Group Managing Director
Mr. Alex Ding Seng Huat
In this century, human beings have developed their own lives in various aspects regarding their ways of living which affect the economy of society, nation and the global.
According to crises previously and currently occurred, DBE Group has recognized its position as the main food manufacturer to create high quality products to serve world population.
Our good intention as mentioned above could not be achieved without the managerial development in terms of human resources, technology and information systems to reach the international standard.
We also emphasize the development of our products by means of conducting research and creating varieties of products together with the efficiency of production process to ensure that the consumers would meet the utmost satisfaction.
In this occasion please accept our sincere thanks for your helpful support and kind cooperation.
Mr. Alex Ding Seng Huat
Mr. Alex Ding Seng Huat was appointed to the Board of Company as the Group Managing Director on 2 April 2002 and is member of the Audit Committee. He started his career within the Group in 1999. In 1992, he became a Marketing Manager of DBE Breeding.
In 1998, he was appointed as the Group General Manager before promoted to the Group Managing Director in 2002. He has more than seventeen (17) years of experience in the poultry business and was involved directly in expansion of the Group’s purchasing and marketing divisions. He is actively involved in the Federation of Livestock Farmers’ Association in Malaysia. As the son of co-founder Ding Choon Yung, he is a young and energetic second generation of the Group. He seeks various effective ways to modernize the organization, clinching business opportunities which moving towards the more competitive edge of 2lst century. His vision is to lead the Group to grow with the goal of being a total integrator in poultry industry.
Mr. Ding Choon Yung
Mr. Ding Choon Yung was appointed to the Board of the Company as the Deputy Managing Director on 2 January 2001.
As one of the co-founders of the DBE Group, he has acquired more than 20 years of experience in poultry farming, poultry trading, breeding and wholesaling business. Presently, he is responsible for the Group's overall marketing strategies. Side-by-side with his brother Dato' Ding Chong Chow through the growing years of DBE Group, Ding Choon Yung played the role of driving force in the marketing and sales strategy. His sharp-minded business skills had led DBE Group to grow from a small broiler farm to become one of the leading poultry farming organizations in the state of Perak. With the vast hands-on experience accumulated and excellent track record in marketing and sales operations, he had been proven to be crucial during the growing years of DBE Group.
Mr. Cheng Lay Miew
Mr. Cheng Lay Miew was appointed to the Board of the Company as the Executive Director on 2 January 2001. Presently, he is also the General Group's breeding and hatchery division. He has more than fourteen (14) years of experience in the poultry rearing and breeding business. He is also responsible for the strategy planning and operations of breeding farms as well as hatchery. Under his management, the breeding farms and hatchery have high achievement of excellent and steady production rate. He was involving in the planning, construction and setting up of the Company's first in-house feedmill. The feedmill commenced operations in July, 2002.
Mr. Hong Lew Wea
Mr. Hong Lew Wea was appointed to the Board of the Company as the Executive Director on 2 January 2001. Presently, he is also the General Manager for the Group's Poultry and Marketing Division. He started his career within the Group in 1987 as a Farm Manager. On 2 January 2002, he was appointed as the General Manager of the Group's Poultry and Marketing Division, and is also responsible for the day-to-day operations of the broiler business. He has more than sixteen (16) years of experience in the broiler and breeding business. Presently, he is responsible for broiler sales and marketing, contract farming, broiler sales and logistics as well as production scheduling. With his excellent planning ability and outstanding leadership quality, he is able to properly schedule broiler production planning, thus minimizing output during low season, while maximizing broiler production during high market demand.
Mr. Ling Sing Kiong
Mr. Ling Sing Kiong was appointed to the Board of the Company as the Independent Non- Executive Director on 28 October 2003 and is a member of Audit Committee. He is a registered real estate agent, auctioneer and he is a principal of S.K. Ling Co, a firm of Real Estate Agents, Auctioneers and Credit Brokers.
Mr. Fong Weng Keong
Mr. Fong Weng Keong was appointed to the Board of the Company as the Independent Non-Executive Director on 28 October 2003 and is a member of the Audit Committee. He qualified as a Chartered Accountant from the Institute of Chartered Accountants of India in 1984 and subsequently became a member of the Malaysian Institute of Accountants. He was previously a Financial Controller of Taiping Super Berhad for 2 years from 1996 to 1998 and a Senior Group Accountant of Latexx Partners Berhad from 1994 to 1996. Prior to that, he was attached to Cargill Holdings (M) Sdn Bhd, an investment holding company and Coopers & Lybrand, a public accounting firm. He is presently an Executive Director of KBES Berhad, a public company listed on the Main Board of Bursa Malaysia.
Dato' Ting Heng Peng
Mr. Ting Heng Peng was appointed to the Board of the Company as the Independent Non- Executive Director on 28 October 2003 and is a member of the Audit Committee. He is a graduate of University of Windsor, Ontario, Canada with a Bachelor of Commerce Degree (Hons) in 1982. Upon graduation, he went to England where he studied law at the University of Essex. He obtained his Bachelor of Law (Hons) in 1985. Following his admission as a barrister of Lincoln's Inn, London in 1986, he came back to Malaysia and was called to the Malaysia Bar in 1987. He has been in legal practice as advocate and solicitor in the legal firm of Amin- Tan & Co since 1987. He also sits on the Board of Supermax Corporation Berhad, APL Industries Berhad and Seal Polymer Industries Berhad, public companies listed on the Main Board of Bursa Malaysia.